What is The Quest?
The Quest is a public benefit corporation (PBC) that creates transformative environments by merging art, entertainment, and self-discovery. We fuse cutting-edge storytelling with immersive technologies, interactive art installations and visitor participation to create a dynamic mixed-reality environment that expands one’s sense of self, builds community, and inspires people to create together.
The Quest’s culture puts community first and celebrates inclusivity, innovative ideas and self-expression. Contributors to the design, fabrication and curation of the environment will be recognized and honored, and each visitor will have the opportunity for a personalized, meaningful experience that goes far beyond entertainment.
Our Public Benefit Focus
Being a PBC requires us to prioritize social good alongside more traditional business goals, even if it means lower profits, and to report on our progress against the benefit statement. We chose this approach to formalize our commitment and to ensure that investors are aligned with what we believe is important. Our public benefit focus includes enriching the creative and hospitality sectors by creating sustainable income opportunities for artists, prioritizing local vendor spending, and providing generative careers for area residents.
Meet our Team
Reene Cruz
Co-Founder & CEO
Is a healthcare executive and tech systems design expert with 15+ years in global leadership roles. Her experience includes building hospital tech systems with an average budget of $500m in Asheville and designing & launching over 70 marquee national suicide prevention campaigns in all 50 states. Renee also specializes in curating ecstatic environments and retreat sanctuaries with a focus on healing, safety, personal and professional growth
Carla Morelli
Co-Founder, President & COO
is a former entrepreneur with over 20 years of global M&A and executive roles in public, private and PE-owned businesses. Her experience includes leading global acquisitions of up to $850m, overseeing a $400m P&L and managing global teams of up to 3,000 people. She currently advises on strategy, finance, leadership and operations.
Ehren Cruz
Co-Founder & Creative Lead
is an award-winning event producer and anthropologist with over 15 years of world-building design and curation. His experience includes producing 11 consecutive sellout festivals welcoming 12,000 peoples per iteration with artists hailing from over 80 countries. His events and festivals have net over $100M in regional income. He serves on several arts & cultural boards in WNC and facilitates guided experiences for mental health and self-actualization.
Supporting Our Community
Please support our friends at the Art Garden, an artist-owned and operated art gallery and plant shop in the River Arts District that was destroyed by Hurricane Helene flooding. The Art Garden housed over 60 Asheville area artists. Your donation will help them help many others.
Our Halloween fundraiser for these amazing folks raised nearly $4,000! Many thanks to all who attended, bid on the silent auction, and donated additional funds to help them rebuild.
Get In Touch with The Quest Team!
Let us know what’s on your mind!
We are excited to have you as a part of our Community.